Join the Swimart family

Established in 1983, Swimart is a fully-owned subsidiary of ASX-listed Waterco Ltd (ASX: WAT). You will be supported by an established and specialised management team dedicated to ensuring Swimart franchisee’s maximise revenue and the effectiveness of the brand.

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Australians and New Zealanders love the water and we love our swimming pools. Industry estimates indicate that there are well over 1,000,000 swimming pools in the two countries and every year, on average, over 15,000 new pools are being built! It’s a growing business and, as time becomes more precious, customers are looking for experienced […]

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How does Franchise work?

A Swimart business franchise derives revenue from a wide range of activities in the Pool and Spa industry. Australia and New Zealand have the highest rate of pool ownership in the world and the industry continues to grow! Swimart provides products and services that cater to all the needs of the pool and spa owner.

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Website headerSolid Backing

Swimart is a fully owned subsidiary of Waterco Ltd, a publicly listed Australian company with operations in over eight countries around the globe! Waterco is Australia’s largest manufacturer and distributor of water filtration products with an enviable reputation for innovation and quality.Our designers and engineers are water experts and lead the way in water filtration and system management.

Swimart franchisees enjoy direct access to this industry expertise, knowledge and skill and also benefit from Waterco’s huge buying power with all major industry suppliers. Naturally, our franchisees also receive special pricing and many exclusive products from Waterco.

The Swimart franchise management team has been carefully put together to provide a unique blend of solid industry, franchising, retailing and product expertise and experience. Combine this management team with Swimart’s industry success over the past 30 years, and the backing of one of the Australia’s biggest players in water filtration systems and products, and you have a reputable and reliable franchisor.This ensures that all franchisees receive sound advice and support in all facets of growing their business. While we are in constant contact with franchisees, through our regular store visits and franchise meetings, when needed, assistance is only a phone call away.